Overview

A financial mobile app designed to help married couples manage household finances collaboratively and transparently — covering 13 features across expense tracking, budgeting, savings planning, AI-powered financial advisory, and couple connectivity. Developed as a UI/UX design competition project within a team of 3, achieving a SUS score of 85 (Excellent).

Objective

To design a comprehensive family financial management solution that addresses one of Indonesia's leading causes of divorce — financial mismanagement — by providing couples with a shared, transparent, and accessible platform to track spending, plan savings, and make informed financial decisions together.

Problem Statement

• Financial misalignment between partners: Couples lacked a shared platform to synchronize income, expenses, and financial goals — leading to miscommunication and recurring household conflicts.

• No integrated family finance tool: Existing financial apps were designed for individuals, not families — failing to support collaborative budgeting, joint savings planning, and partner transparency in a single platform.

• Limited access to financial guidance: Couples with limited financial literacy had no accessible way to get personalized advice or consult financial experts without high barriers to entry.

• Manual and fragmented transaction recording: Reliance on manual input or disconnected banking apps made consistent financial tracking difficult to maintain over time.

My Role

UI/UX Designer and UX Researcher in a 3-person team — responsible for end-to-end design execution using the User Centered Design (UCD) framework, from user research through usability testing.

Process

• Specify the Context of Use: Defined the target user profile: married couples aged 21–55, actively working, across varied socioeconomic backgrounds throughout Indonesia. This context shaped both the research approach and design direction.

• Specify Requirements: Conducted user interviews with target respondents to identify needs, pain points, and behavioral patterns around household financial management. Synthesized findings into user personas and usage scenarios to ground all design decisions in real user context.

• Create Design Solution: Executed the full design pipeline: wireframes → user validation → high-fidelity UI → interactive prototype across 13 features, including an AI-powered financial assistant (Smartify), couple account connectivity, transaction scanning, savings goal planning, expert consultation, and a community forum.

• Evaluate Design: Conducted usability testing using the System Usability Scale (SUS) method, evaluating task success rate, error frequency, and overall usability perception across target user respondents.

Solution

• Designed 13 features covering the complete family financial management lifecycle — from daily transaction logging and budget management to long-term savings goals, AI-driven financial recommendations, and direct access to certified financial planners.

• Introduced a Couple Connectivity feature enabling partners to share financial visibility and collaborate on household budgeting — directly addressing the transparency gap identified in user research.

• Integrated an AI financial assistant (Smartify) providing personalized, data-driven recommendations based on each user's financial activity — reducing reliance on costly external financial advice.

• Achieved a SUS score of 85, placing Famify in the Excellent usability category, validated through testing with target user respondents.

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