Overview

A health mobile app designed to support pregnant women and mothers of children aged 1–5 in monitoring maternal and child health — covering 19 features across pregnancy tracking, child development, telemedicine, and health facility mapping. Developed as a UI/UX design competition project within 1 month, achieving 3rd place with a SUS score of 85.625 (Excellent).

Objective

To design a comprehensive yet approachable mobile health companion that empowers mothers to monitor pregnancy progress and child development with confidence — addressing the lack of an integrated, easy-to-use platform for maternal and child health management in Indonesia.

Problem Statement

• Fragmented health information: Mothers lacked a single platform to monitor both maternal and child health, forcing them to rely on multiple disconnected tools or manual methods.

• Accessibility barriers: Existing health apps failed to account for the limited time and varying digital literacy of the target users — pregnant women and mothers of young children.

• Lack of engagement features: No integrated solution existed that combined health monitoring, telemedicine access, child development tracking, and health facility discovery in one cohesive experience.

• Low confidence in self-monitoring: Users needed guided, structured tools to track health milestones without requiring medical expertise.

My Role

UI/UX Designer and UX Researcher in a team project — responsible for end-to-end design execution using the Design Thinking framework, from user research through prototype testing.

Process

• Empathize: Conducted user research through surveys and structured interviews with pregnant women and mothers of children aged 1–5. Research explored feature preferences, usage frequency, pain points, and feature expectations — findings were synthesized into user personas representing the target user profile.

• Define: Identified and prioritized core user problems using Point of View (POV) statements and How Might We (HMW) questions, translating research insights into a clear problem statement and design direction.

• Ideate: Ran brainstorming sessions to generate solution ideas, mapping them into user stories to ensure every feature decision was grounded in real user context and needs.

• Design: Executed the full design pipeline: Crazy 8s → wireframes → low-fidelity → high-fidelity UI → interactive prototype across 19 features. Applied Laws of UX (Tesler's Law, Fitts' Law, Parkinson's Law, Law of Similarity) as deliberate design decisions to improve usability and interaction quality.

  

• Testing: Conducted remote usability testing via Maze with 10 participants matching the target user profile. Evaluated using System Usability Scale (SUS), task success rate, time-on-task, and error rate.

Solution

• Designed 19 features covering the full maternal and child health journey — from pregnancy monitoring and prenatal check-up tracking to child development milestones, vaccination records, telemedicine, and health facility mapping.

• Applied Laws of UX as intentional design decisions: Tesler's Law to simplify complex medical data input, Fitts' Law to optimize touch targets for mobile use, Parkinson's Law to streamline the login flow, and Law of Similarity to maintain visual consistency across diverse content types.

  

• Achieved a SUS score of 85.625, placing the app in the Excellent usability category across 10 usability test participants.

• Delivered a fully interactive Figma prototype within a 1-month timeline, earning 3rd place in the UI/UX design competition.